Here is a project that I shot featuring Timberland products for JD Sport point of sale material. The idea behind this commercial photography shoot was to feature Timberland urban products in an urban setting. Shooting product photography in Manchester does however, require a small team of people dedicated to achieving the results that the Art Director has envisaged.
Obviously the main cog in the team is that Art Director, and shooting with him alongside became a collaborative effort between us, and the rest of the team, including the two models. Shooting commercial photography always has to be approached with the end result in mind and that end result has been decided upon. There is some margin for creativity from the photographer, indeed it is expected, but that creativity must always work with the brief and work as an option.